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- Sultan Ahmed
Our Professionals
Sultan Ahmed, General Practice Accountant and Practice Manager
Sultan Ahmed is an ACA-qualified Chartered Accountant and Associate Member of both the ICAEW and ICAP. He brings over 12 years of professional experience spanning business consulting, accountancy, taxation and strategic advisory services. Having spent nine years with leading Big Four firms KPMG and EY, including serving as a Senior Manager within EY’s Consulting practice, Sultan has advised organisations across a wide range of industries on complex financial, operational and strategic challenges.
Over the past several years, Sultan has specialised in accountancy and taxation, building extensive expertise in advising businesses and individuals on tax planning, regulatory compliance, business structuring and financial management. Today, he leads and actively manages a portfolio of over 400 clients, ranging from entrepreneurs and owner-managed businesses to established corporate groups, helping them navigate HMRC enquiries and investigations, optimise tax positions and achieve their commercial objectives.
Known for his solution-driven approach, Sultan has earned the trust of clients through his commitment to excellence, responsiveness and ability to simplify complex matters. He takes pride in building long-term relationships and is regarded as a trusted adviser who delivers clear, practical and commercially focused advice tailored to each client’s circumstances.
Drawing upon his Big Four experience and broad technical expertise, Sultan combines strategic thinking with practical implementation, helping businesses and individuals make informed decisions with confidence. His dedication, professionalism and client-first mindset continue to drive successful outcomes for those he advises.
Outside of work, Sultan is committed to continuous professional development and enjoys expanding his knowledge across business, finance and emerging market trends, ensuring that clients benefit from innovative thinking and up-to-date expertise.
Our Professionals
Sultan Ahmed, General Practice Accountant and Practice Manager
Sultan Ahmed is an ACA-qualified Chartered Accountant and Associate Member of both the ICAEW and ICAP. He brings over 12 years of professional experience spanning business consulting, accountancy, taxation and strategic advisory services. Having spent nine years with leading Big Four firms KPMG and EY, including serving as a Senior Manager within EY’s Consulting practice, Sultan has advised organisations across a wide range of industries on complex financial, operational and strategic challenges.
Over the past several years, Sultan has specialised in accountancy and taxation, building extensive expertise in advising businesses and individuals on tax planning, regulatory compliance, business structuring and financial management. Today, he leads and actively manages a portfolio of over 400 clients, ranging from entrepreneurs and owner-managed businesses to established corporate groups, helping them navigate HMRC enquiries and investigations, optimise tax positions and achieve their commercial objectives.
Known for his solution-driven approach, Sultan has earned the trust of clients through his commitment to excellence, responsiveness and ability to simplify complex matters. He takes pride in building long-term relationships and is regarded as a trusted adviser who delivers clear, practical and commercially focused advice tailored to each client’s circumstances.
Drawing upon his Big Four experience and broad technical expertise, Sultan combines strategic thinking with practical implementation, helping businesses and individuals make informed decisions with confidence. His dedication, professionalism and client-first mindset continue to drive successful outcomes for those he advises.
Outside of work, Sultan is committed to continuous professional development and enjoys expanding his knowledge across business, finance and emerging market trends, ensuring that clients benefit from innovative thinking and up-to-date expertise.
Testimonials
Client Feedback
See how we've assisted our valued clients in their own words.
TopCashback
We have used Citrus Group since the early days of establishing our business (6 years) for Audit, Payroll Processing, Taxation and Business Advice and have always found their advice to be responsive and commercial. As well as being professional, the team at Citrus Group are very down to earth, friendly and approachable so you never shy away from picking up the phone to ask for some quick advice - but this doesn’t detract from their ability to grasp complex matters quickly, even under pressurised situations and to deliver sensible pragmatic advice.
Edmonds Accounting Services Ltd
Thank you for the assistance provided particularly in relation to the transition from UK GAAP to FRS102 and for enabling us to submit the accounts within the prescribed time frame. As discussed during our work, the rationale behind much of the transition adjustments was unclear and your assistance, which we are aware was often provided outside normal office hours, proved invaluable and was very much appreciated.
Cross Rhythm
Citrus Group have audited Cross Rhythms charitable accounts for the last 6 years. Their work is of a high standard. They are both professional and friendly in their approach. I’ve also found their fees to be very reasonable.
Hylands Ltd
Citrus Group have looked after all our accountancy needs in a very professional and dependable manner for the last 25 years. They are also a source of sound business advice and provide full payroll facilities which we have been pleased to use for many years. In conclusion we have no hesitation in recommending Citrus Group to any potential client.